Cedit
Colección Storie
Cedit

Cedit

Storie

Marks left by time: degraded materials, wear, layering.

Author: Giorgia Zanellato & Daniele Bortotto

The faded wall fresco, damp stains in plaster.

Designed to cover indoor – and in some cases outdoor – surfaces, the large sheets that make up the “Storie” collection are ceramic fields where the skilful and organised mixture of pigments are manifested in astonishing colour shading effects with a visual expressiveness inspired by the slow and fascinating fading over time of plasters and masonry decorations in traditional Italian architecture. In the soft liquidity of their colours, these porcelain stoneware sheets redefine the figure of an elegant modernity in the ceramics area.

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Following an outstanding season in which Florim took the lead in an unprecedented experimentation on the materials and stylistic fronts, the brand is relaunching the CEDIT brand. Having been created with the desire to explore new methods of expression that could characterize the culture of lifestyle, this company made its mark on the 20th-century scenario in a unique adventure, associating itself with the prestigious names of Marco Zanuso, Ettore Sottsass, Enzo Mari, Alessandro Mendini, Sergio Asti, Emilio Scanavino, Mimmo Rotella, Gino Marotta, Achille and Pier Giacomo Castiglioni and the Gruppo Dam.

The CEDIT of today and of the years to come is regaining and relaunching its aptitude for collaboration with some names of major relevance on the contemporary creative scene, giving rise to a range of ceramic collections devised by Italian artists who pursue design paths, that are distinct from one another and each defined by an origina stylistic hallmark.

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